2014

5 Tips You Missed From Our Branded Conversations Workshop

social media marketing / By

See those name tags in the photo above? “Branded Conversations: Writing & Creating Content for Social Media Marketing” brought these energetic communicators together on May 13-14, 2014. They came from companies, such as Angostura, Guardian Group, First Citizens, eTecK, NGC, and prominent advertising agencies. People spent lots of time brainstorming new ideas, developing their brand’s …

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How to Make Your Brand a Social Media Sales Magnet

social media marketing / By

What’s the sense in social media marketing, if you can’t generate revenue? Industry talk about building trust and relationships may sound airy-fairy, that’s true. But the key to social selling success lies in translating goodwill into sales and long-lasting customer relationships. Sales has always been built on human behaviour. Some of us purchase goods from …

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Quick Tips for Designing Engaging Presentations

business writing, presentation skills and public speaking / By

At Livewired Group, we support our alum long after workshops have ended. Recently, a participant from one of our business writing workshops emailed us for some advice about presentation skills and public speaking. He had been invited to be a presenter at a conference at the Hyatt Regency Trinidad, and wanted to see if he …

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Frustrating Colleagues? Here’s How to Write Better E-mails

business writing, copywriting / By

Why should you have to write ten e-mails to Sharlene from the Accounts Department, when you can get the information you need with two? The reason is simple. Sharlene never reads e-mails thoroughly. So although you asked her what time Accounts closes off cheque distribution on Fridays, she’ll respond with, “Yes, cheque distribution closes on …

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