Is your company on social media, but it’s nowhere near to creating communications campaigns that can stand out as successful, local case studies?
Do you think your company can use social media more effectively? Need to give your CEO strategic insights about social media measurement, to justify your department’s projects and budget?
If you need help fine-tuning your vision and strategic plan, join us. Get real insights to digital marketing in the Caribbean context. Even if your agency handles your marketing, you need to know what works vs. what doesn’t.
Learn how to:
1. connect with the right consumers in powerful ways
2. determine what works for different social media networks, and the right multi-channel strategy for your brand
3. convert likes, retweets, conversations, and shares into leads and sales
4. stop sounding like every other Facebook page
5. create a brand personality audiences connect with
6. create a strategic social media marketing plan
7. maximise ROI and create a social media measurement report.
You’ll walk away knowing exactly how you will refine your social media strategy.
Most big businesses fail to impress audiences, and connect with them in meaningful ways. Their speeches, news releases, advertorials, feature articles, web copy, and social media updates all sound the same.
Think about it. If you compare three, local brands, how different do they sound from each other? Not that different. Right?
So how can we communicate with more personality, connect with readers, and get better results? If you think it’s time you and your brand elevated your wordplay, then this training is for you and your team.
You’ll be able to:
1. craft memorable messages that captivate audiences.
2. convert audiences’ attention into action.
3. choose the right strategy and creative direction that sells your brand and products/services.
Being authentic beats being robotic every time. Instead of making you worry about gestures to practise, for presentations and public speaking, we’ll teach you to play to your strengths and improve your confidence and thought process.
We’ll help you to say hasta la vista to your fears, bad habits, and out-of-date techniques. Develop presence. Learn how to articulate your ideas. Drive action. You will be on your feet, making presentations for several activities, and getting constant feedback.
Learn how to:
1. develop a persuasive and memorable public speaking style.
2. structure presentations for maximum impact, crafting themes and messages that drive business and communication objectives.
3. read audiences, and flex your approach on the spot.
4. manage different presentation settings – individual, group, public, planned, and impromptu.
What do people say about you, when you leave the room? That’s a question you want to be able to answer.
Improving your interpersonal skills, and refining your personal brand directly impact how much respect and cooperation you get from colleagues and customers. Ever watched someone grab the attention of everyone in a meeting? Wouldn’t you like to be that person?
Learn how to:
1. improve your communication style
2. articulate your thoughts quickly, clearly, and convincingly
3. define and live your personal brand
4. boost teamwork, and gain colleagues’ and clients’ co-operation
Life in the marketing department…It’s fast paced, stressful, fun (if you’re lucky), and demanding. You’re expected to be forward thinking, seize opportunities, and automate and experiment your way to success.
But here’s the thing–you’re so busy doing tactical work – booking ads, writing articles for the employee magazine, or planning yet another media event – that you don’t always get time to focus on strategy.
Sometimes, you get stuck in the routine of tactical communications.
Reinvent your marketing.
Critically assess your strategic direction.
You’ll learn how to:
1. refresh your brand, and increase brand momentum.
2. craft and critique your marketing plans.
3. maximise and measure your marketing efforts.
4. determine the right multi-channel strategy to invest in.
5. navigate changing technologies, consumer behaviour changes, and competitor tactics.
6. deliver value for other marketing functions including customer service, research, and product development.